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We’ll be at Christmasworld 2027 from 29 January to 2 February 2027.

The "Alte Weihnachtsfabrik" in Neustadt bei Coburg

Discover, browse and enjoy the magic of Christmas. At Die Alte Weihnachtsfabrik, you’ll find a wonderful selection of Christmas decorations, our Historical Christmas Museum and a cosy café. Visit us from September to January and take a little Christmas joy home with you.

800 m² of Christmas inspiration

Everything that makes Christmas special.

Explore 800 m² of Christmas inspiration for your tree and home: mouth-blown glass ornaments from Inge Glas Manufaktur, Christmas baubles from Holly & Jolly and complementary decorations – from timeless favourites to the latest colour trends.

You’ll also find nutcrackers, traditional incense smokers, Christmas pyramids and Advent houses. Fragrance lamps, candles, festive tableware and books complete the collection. And there are little treats to enjoy, too: chocolate, spiced teas and herbs from artisan producers in Germany and Austria.

Visit Die Alte Weihnachtsfabrik in Neustadt, discover our enchanting Christmas ornaments and decorations, and get into the spirit of the festive season.

Inspiration for your home

Discover festive colours and decorations for your Christmas tree and home.

Timeless classics and new favourites

From traditional glass ornaments to the latest colour trends — find what suits your style.

Little touches, plenty of Christmas joy

Thoughtful details and small gifts make the countdown to Christmas even more special.

Our Christmas café

Time for coffee, cake and a cosy break.

Round off your visit with a relaxing break in our café. Enjoy a coffee, tea or hot chocolate and a slice of cake as you reflect on your discoveries in our Christmas shop and museum.

Unsere Geschichte entdecken
Christmas Museum

Two centuries of Christmas.

How was Christmas celebrated in the past? At the Historical Christmas Museum, discover Christmas tree ornaments spanning two centuries, historic tree stands, nativity scenes and rotating Christmas pyramids. The collection explores Christmas traditions and the rich variety of festive decorations.

Our mould treasury offers a glimpse into the craft of glassblowing through historic moulds and tools. The museum is a member of the German Toy Route. Guided tours are available in German and English.

Die Alte Weihnachtsfabrik mit Historischem Weihnachtsmuseum.

Christmas museum admission

Admission charges apply exclusively to the Historical Christmas Museum.

Adults
6,00 €
Pensioners
5,00 €
Children
aged 16 and under
4,00 €
Family ticket
2 adults and up to 3 children
12,00 €
Adults in groups
of 20 or more
4,00 € pro Person
Children in groups
of 20 or more
2,50 € pro Person

Guided museum tours

Explore Christmas history on a 45-minute tour for groups of up to 25 people.

Guided tour in German
35,00 €
Guided tour in English
50,00 €
Your visit at a glance

We look forward to welcoming you.

2026/2027 season

10 September 2026–5 January 2027

Sternenweg 2
96465 Neustadt bei Coburg

Opening hours

Monday to Saturday

9:30 am–6:00 pm

Sundays

up to and including 20 December 2026

1:00–6:00 pm

Holiday opening hours

Christmas Eve & New Year’s Eve

24 and 31 December 2026

9:30 am–12:30 pm

Christmas Day, Boxing Day & New Year’s Day

25 and 26 December 2026 and 1 January 2027

Closed