Six leading German manufacturers and suppliers of Christmas decorations and gift articles have joined forces to form the Christmas Trend Group in order to complement each other meaningfully with their products.
The aim of the cooperation within the Christmas Trend Group is to coordinate the different product ranges for customers in terms of colours and decors. Inge’s Christmas Decor GmbH is a founding member of the Christmas Trend Group and contributes all its expertise and experience. Together, designers develop trend recommendations for the trade based on intensive trend research and product development.
The Christmas Trend Group is already researching tomorrow’s Christmas decoration trends today – and using them to develop fresh ideas and sales-boosting product and experience worlds. Be inspired by the trend recommendations and get great ideas for new PoS concepts. The trends developed are published every year as part of a trend brochure and handed out to customers and interested people.
As each of the companies involved is one of the leading, established suppliers in its market segment, the Christmas Trend Group possesses sound specialist and design knowledge. International trend research, combined with creativity, passion and a keen sense of customer wishes – these elements are the basis for the trend and theme worlds.
The defined theme worlds are adapted to the respective products of the member companies and elaborated. The interaction of the individual product groups (decorative products, gift ribbons, glass jewellery, candles, gift wrapping paper and artificial flowers) creates a comprehensive range with a strong presence for retailers and customers.